About us

A long-term partner for the Swedish market

Sevan Wines & Spirits AB is a Swedish importer and brand builder focused on establishing and developing wine and beverage brands in Sweden.

We operate in one of the world’s most structured and competitive markets, where success requires precision, adaptability, and a deep understanding of both the retail monopoly and the on-trade sector.

Our role is not simply to import wines, but to build long-term value for our producer partners through a structured, market-driven approach.

WHAT WE DO

We build wine brands in Sweden – through partnership, transparency and precision

The Swedish market is dominated by Systembolaget, which represents the majority of total wine sales, complemented by a focused but influential restaurant segment.

We work across both channels with a clear strategy:

  • Build demand and brand presence in HoReCa
  • Use market feedback to position products for Systembolaget tenders
  • Submit only well-prepared, commercially viable listings

Our approach is selective and data-driven, ensuring that each product we bring to market has a clear role and realistic path to success.

OUR APPROACH

Market-first, not product-first

Success in Sweden requires adaptation. We work closely with our producers to align products with market expectations in terms of:

  • Style and profile
  • Pricing structure
  • Packaging and formats
  • Sustainability requirements

We combine proactive business development with reactive tender execution:

  • Identifying opportunities before tenders are published
  • Adapting quickly and precisely when tenders are released

Winning a listing is only the beginning. Our focus is on building sustainable volume and long-term brand equity.

SYSTEMBOLAGET

Precision over volume

The tender system requires discipline and preparation. We focus on:

  • Careful selection of relevant tenders
  • Close collaboration with producers
  • Product adaptation without compromising identity

We prioritize long-term success over short-term gains, ensuring that both quality and commercial viability are aligned throughout the process.

 

ON-TRADE (HORECA)

Building brands where consumers discover them

The restaurant channel plays a key role in establishing credibility and driving repeat demand.

We actively work with leading restaurants and groups across Sweden to:

  • Introduce and position new brands
  • Generate visibility and trial
  • Build a foundation for retail success

This channel is often the starting point for long-term growth in the Swedish market.

WHAT WE LOOK FOR IN PRODUCER PARTNERS

We collaborate with producers who see Sweden as a strategic market and are willing to invest in a long-term presence.

Key requirements include:

  • A well-structured portfolio across price segments and volumes
  • Flexibility to adapt products and formats to market needs
  • A long-term mindset and willingness to grow step by step
  • Commitment to sustainability and transparency

PARTNERSHIP

Built on transparency and shared goals

We believe in clear communication, aligned expectations, and shared responsibility.

Our partnerships are based on:

  • Transparent pricing structures
  • Joint planning and forecasting
  • Long-term brand development

We aim to create partnerships where both sides invest and succeed together over time.

SUSTAINABILITY

Sustainability is an integrated part of how we operate and how we evaluate our partners.

We work towards:

  • Increasing the share of certified sustainable, organic, or biodynamic wines
  • Promoting climate-smart packaging and logistics solutions
  • Reducing environmental impact across the value chain
  • Supporting transparency through sustainability reporting platforms

WHY SEVAN WINES & SPIRITS

  • Deep experience of the Swedish monopoly system
  • Strong positioning in both retail and on-trade
  • Proven ability to build brands, not just list products
  • Structured, commercial, and long-term approach
  • Established wine business since the year 2000 with a solid corporate platform established 1989 and turning more than EUR 50 mio, supporting stability and growth over time.

CONTACT

If you are looking to establish or grow your brand in Sweden, we would be pleased to discuss how we can work together.

Sevan Wines & Spirits AB offers a focused, professional, and market-driven route to one of Europe’s most unique wine markets.

 

Contact us:

Phone: +46 (0)8-546 070 00

E-post: consumers konsumentkontakt@sevanwines.se

E-post: producers: info@sevanwines.se

 

Fairs

Fair that we visit on a regular basis. Please let us know your interest in meeting us there.

VinItaly, Barcelona Wine Week, WineParis, Prowein, World Bulk Wine Exhibition

Contact us